Our mission

Helping real estate agents unleash their true potential.

What we stand for


While we take pride in our expertise, we remain humble, knowing there is always room to learn and grow.


We are tenacious and tireless in our pursuit to rise above challenges and exceed expectations.


Our purpose is to serve and delight our customers. Their satisfaction is our ultimate reward.


We set high standards and never settle for less, as we believe our customers deserve nothing but the best.

How it all started

How it all started

Despite popular culture, the story of Roof didn’t start within the confines of a garage. Instead, it began with three of hard-working folks and a whole lot of determination. Pierre and Michel, rolled up their sleeves, took on the unglamorous job of bots, tirelessly working to build Roof’s data models. All the while, our tech wizard Jean-François was busy laying down the tech foundation that Roof would be built upon. From those humble beginnings, we’ve come a long way. Now, we’re a leading technology provider in the real estate world, and we’re not stopping anytime soon. We’re driven by our passion to make a real difference in the industry, and that’s exactly what we plan on doing.

The Executive Team

Pierre Sabbagh - Operations

Pierre Sabbagh


Pierre has been crafting tech products for 15+ years, while delving into electro-acoustic sound design in his spare time.

Michel Moubarak - Customer Experience

Michel Moubarak

Customer Experience

Michel's main focus is building & growing customer relationships. Musicophile & semi-pro at curating music playlists.

Jean-François Lebeau - Engineering

Jean-François Lebeau


Jean-François is the technology conductor. He enjoys hiking in remote locations and always carries a GPS phone for work emergencies.

Kévork Kokmanian - Finance

Kévork Kokmanian


Kévork has been working in finance for over 35 years. He thrills in guiding, mentoring and coaching SMBs to achieve success.

Nick Van Valkenberg - Business Development

Nick Van Valkenberg

Business Development

Nick helps brokerages leverage AI to maximize efficiency & revenue. He lives by the 3 F’s: family, food, and fitness.

Join the Roof team