Roof Blog
Michel Moubarak

Michel Moubarak

Montreal •
16 posts •
A 'Moneyball' Moment for Traditional Real Estate Companies.
Thought Leadership

A 'Moneyball' Moment for Traditional Real Estate Companies.

Traditional real estate companies are having a 'Moneyball' moment. Just like the Oakland Athletics, real estate companies are adopting a "scientific" formula to help them compete in the real estate league.

  • Michel Moubarak
    Michel Moubarak
5 min read
Roof AI: Intelligent Customer Experiences around your core services.

Roof AI: Intelligent Customer Experiences around your core services.

It has become critical for real estate companies to invest in digital solutions that have a positive impact on their entire organization and not just one single component.

  • Michel Moubarak
    Michel Moubarak
3 min read
A real estate brokerage’s path towards Intelligent Customer Experiences
Product News

A real estate brokerage’s path towards Intelligent Customer Experiences

The COVID crisis created a rush towards going beyond just 'digital'. Today, real estate companies have to implement Intelligent Customer Experiences to stay relevant in this new digital reality.

  • Michel Moubarak
    Michel Moubarak
3 min read
Real Estate Brokerages as Marketplaces

Real Estate Brokerages as Marketplaces

A recent Inman article stated that brokerages should shift from being agent-centric to consumer-centric. Why not be both?

  • Michel Moubarak
    Michel Moubarak
1 min read
A Push Toward Further Personalization
Customer Engagement

A Push Toward Further Personalization

The new features further demonstrate our commitment to help our clients and other real estate brokerages provide a personalized experience to their customers. We are also dedicated to building a hands-off and smart solution that does not require constant intervention. Roof works autonomously.

  • Michel Moubarak
    Michel Moubarak
3 min read
Lead qualification, a big revenue opportunity for brokerages
Customer Acquisition

Lead qualification, a big revenue opportunity for brokerages

If lead qualification can deliver a better experience for agents and consumers, is possible to do at scale with the advancements of technology (AI/Bots + People), and can be monetized to provide a higher return on investment, why aren't brokerages jumping on such an opportunity?

  • Michel Moubarak
    Michel Moubarak
2 min read
How Bots Are Driving Growth Across Industries Including Real Estate
Chatbots

How Bots Are Driving Growth Across Industries Including Real Estate

Two of the top CRM platforms, just introduced BOTS. Here's why.

  • Michel Moubarak
    Michel Moubarak
6 min read
Inside Redfin: A closer look at how Redfin is using "next-generation" technology to compete.

Inside Redfin: A closer look at how Redfin is using "next-generation" technology to compete.

Redfin is the number #1 most visited brokerage website in the US. Redfin drew more than 20 million monthly average visitors to their website and mobile application in 2017, 40% more than in 2016, making them one of the fastest-growing real estate websites.

  • Michel Moubarak
    Michel Moubarak
8 min read
Real Estate's Shift Towards Customer Experience: Why it's happening, who it involves & why you need to join.

Real Estate's Shift Towards Customer Experience: Why it's happening, who it involves & why you need to join.

Residential Real Estate is going through a technology revolution that is creating losers but also winners. Residential leaders are focusing on customer experience to gain an edge over competition. Here's how you can too.

  • Michel Moubarak
    Michel Moubarak
10 min read
Introducing Roof.ai’s Agent Recruiting Bot

Introducing Roof.ai’s Agent Recruiting Bot

Use the power of conversations to recruit top talent. Agent recruiting is one of top priorities for real estate brokerages. Due to agent turnover rates, brokerages are always in recruiting mode competing day in day out with the several thousand other brokerages.

  • Michel Moubarak
    Michel Moubarak
5 min read
We Tested The Response Time Of The Top 74 Real Estate Brokerages In The U.S. Here's What We Found.

We Tested The Response Time Of The Top 74 Real Estate Brokerages In The U.S. Here's What We Found.

The best time to respond to a lead is within a 5 minute window. In this blog post we study the response time of the U.S's top real estate brokerages.

  • Michel Moubarak
    Michel Moubarak
7 min read
Case Study: The Keyes Company's Real Estate Bot Increased Opportunities by 86%

Case Study: The Keyes Company's Real Estate Bot Increased Opportunities by 86%

The Keyes Company real estate bot, Sunny, generated 86% more opportunities & 43% more qualified leads. And an overall increase in lead quality.

  • Michel Moubarak
    Michel Moubarak
4 min read
The Shift From Supply to Demand: How Real Estate is Coping

The Shift From Supply to Demand: How Real Estate is Coping

In the old days, buyers and sellers had to consult the brokerages, since they controlled the listings, they had the agents, and the know-how when it came to buying and selling real estate. Now the control is with the demand, not the supply.

  • Michel Moubarak
    Michel Moubarak
8 min read
100+ Tools for The Digital Real Estate Professional

100+ Tools for The Digital Real Estate Professional

We've gathered 100+ of the top real estate marketing and technology tools to help you with your digital needs. From lead generation tools to the latest in 3D & VR, this is your ultimate real estate tech and marketing stack.

  • Michel Moubarak
    Michel Moubarak
9 min read
Conversational Marketing In Real Estate

Conversational Marketing In Real Estate

Use conversational marketing to capture, qualify and convert real estate online leads.

  • Michel Moubarak
    Michel Moubarak
8 min read
The Response Time of 141 of Montreal's Real Estate Agencies [INFOGRAPHIC].

The Response Time of 141 of Montreal's Real Estate Agencies [INFOGRAPHIC].

Last month we wrote about a study we did detailing the response time of 50 of the top real estate brokerages in the US. This time we wanted to measure how well Montreal's

  • Michel Moubarak
    Michel Moubarak
1 min read
Roof Blog © 2021
Latest Posts Facebook Twitter Website